Employer Branding

-


Introduction

Employer Brand can be simply explained as the reputation of an organization as an employer and its value proposition to its employees. EVP (Employee Value Proposition) includes all what the organization can offer to employees and what might encourage people to join and or retain. (Armstrong, 2010) .

Employer Branding Procedure.

According to Backhaus and Tikoo (2004), employer branding is a three-stage procedure 



Figure 1. Employer branding as a three-stage procedure (Backhaus and Tikoo, 2004).

 Components of the Employer Brand

Figure 1: The components of the Employer Brand - a model by the Corporate Leadership Council, 1999

Global context of Employer Branding

Salesforce

Salesforce awards for the Best Workplace in Tech and for Excellence in Wellbeing. Opportunities to continuously learn. Supportive management. The chance to try out different roles. An open, friendly and welcoming culture that’s built on trust. A place where balance and flexibility are key are some of the initiatives that are highlighted Saleforce in branding the company.

Employer branding strategies used by Brandix Lanka Ltd.

Brandix Lanka Ltd believes that their culture as a complete strategy for promoting the organization as a considerable place to figure. Brandix’s culture is casual, friendly and transparent. Main strategy of branding under social value, is Brandix specialize in development values as a branding strategy (Berthon et al., 2005). On-the-job training, participation in local and overseas training, coaching and mentoring sessions, competing performance improvement plans for low performers for skills improvement, 360 degree feedback, counseling for employee development are some of the initiatives that are highlighted under development values of Brandix in branding the organization.

Conclusion

The employer brand concept is borrowed from marketing. It helps organizations focus on how they can identify themselves within their market as an employer of current staff, as a potential employer to new recruit and as a supplier or partner to customer.

References

Armstrong, M., 2010. A handbook of Human Resource Management Practice. In: London: Kogan Page, p. 396.

Backhaus, K. and. Surinder. Tikoo., 2004. Conceptualizing and Researching Employer Branding. s.l.:Career Development International.

Council, C. L., 1999. The Employment Brand: Building Competitive Advantages in the Labor Market. Washington D C, Corporate Leadership Counsil.

SixDegreeREcruitment., 2017. [Online]
Available at: sixdegreesrecruitment.com: http://www.sixdegreesrecruitment.co.uk/what-are-the-benefits-of-employer-branding/
[Accessed 06 April 2021].

 

 


Comments

  1. Saranyah MBA 2110 April 2021 at 09:32

    This comment has been removed by the author.

    ReplyDelete
    Replies
    1. Saranyah MBA 2110 April 2021 at 09:36

      Author discussed about the concept of employer branding but author didn't include few examples which used to implement the employer branding strategies in the organization example:
      Putting online reviews, sharing candidate experiences

      Delete
  2. Ruwan Herath19 April 2021 at 03:34

    Every organization has a reputation. It could include thoughts about the products, services, leaders, team members, history, and more. Employer brand describes an employer's reputation as a place to work.

    Maintaining a good brand image will be utmost important to the organization. Here's a few tips to get an overview of your employer brand.
    * Review your employee reviews
    * Track key performance indicators (KPI)
    * Establish core values and Vision/mission statement
    * Research competitor strategies
    * Invest in your company culture
    * Invest on CSR

    ReplyDelete
  3. Janashi Lamahewa25 April 2021 at 09:06

    Employer branding gives a crisp and clear message about companies to potential candidates. It grows a better company reputation in the minds of candidates as well as existing employees. According to Forbes research (2020) Samsung electronics, Amazon, IBM, Microsoft, LG are the top five World’s Best Employer brands in 2020. Union Assurance awarded as the best employer brand in Sri Lanka in 2020,of 16th Employee Branding awards conducted by Employer branding institute India.
    Author has explained employee branding very well.

    ReplyDelete
  4. Nuwan Buddhika1 May 2021 at 05:20

    To provide a good impression about particular company as a great place to work in the market, employer branding is playing a vital role. In todays' competitive job market a positive employer brand is very much critical and challenging to hire and retain best employees.

    ReplyDelete

Post a Comment

Popular posts from this blog

Reward Systems in Organizations

-
Image
  Reward System Reward system is the general term that refers to all forms of payment or rewards going to employees at all organizational levels and arising from employment in an organization (Armstrong & Murlins, 2012). Overview of Different Modes of Reward System Figure 01 : Different model of reward system Source - (Kalaiseylan, S., 2009) Objective of Rewards ·          Increase Productivity ·          Above Average Performance ·          Morale Booster ·          Control Tardiness and Absenteeism ·          Create Job Satisfaction ·          Reduce Grievances Factors Influencing Reward System There are a number of factors as argued by Machendia (2010) that influence the reward system payable to employees. Machendia categorised them into either external or internal factors. Among the external factors are the following, ·          Competitors. ·          Advanced Technological Developments. ·          Labour Market. ·          Cost of Living. ·          The Economy
Read more

Performance Appraisal Methods for post-COVID Workforce

-
Image
    COVID-19 has battered each economy and brought the GDPs of nations tumbling down while companies are whereas corporations are resetting their quarterly targets and performance goals and targets for 2020. Because the globe is battling the results of the pandemic, HR teams are effort to remain their employee’s healthy and performing well. Performance appraisal plays a central role in managing human resources in organizations  (Boswell & Boundreau, 2002).  The term performance appraisal (or performance evaluation) refers to the ways and processes employed by organizations to assess the amount of performance of their workers. This methods typically includes measurement employees’ performance and providing them with feedback concerning the amount and quality of their performance.   (DeNisi , et al., 2006) Figure 01 : Traditional and Modern Performance Appraisal Methods Six modern performance appraisal methods With the proper performance appraisal methodology, organizations wil
Read more